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What is Digital Marketing? Digital marketing is not about placing the same generic advertisement on the internet or online social media platforms to impress the public or children. It requires different processes or strategies and a nuanced understanding of the part of every marketer in their own business. According to the Best Institute of Digital Marketing, nowadays there has been a great rise in the number of takers of the best digital marketing courses online. Scope & Need of Digital Marketing in India: The scope of digital marketing in India picked up the right platform from its introduction because of its ability to digital market products, goods, and services to a larger global audience at affordable rates nowadays. 7 Career Opportunities in Digital Marketing: 1. Digital Marketing Manager: Digital marketing managers field strategize and implement a brand’s complete digital presence in the market. They leverage every channel under digital marketing to promote business goods or products/services with the key goal of increasing their sales cost-effectively. 2. Search Engine Optimizer: Search Engine Optimization (SEO) refers to making the business website or a web page rank on the search engine’s results page. Anyone dealing with Search Engine Optimization has to work on analyzing, reviewing, and optimizing business websites using organic SEO tools and techniques. 3. Social Media Marketer: As the name implies, Social Media Marketing is all about managing a company’s presence across social networks over the world including Facebook, Instagram, Twitter, Linkedin, YouTube, etc. Social Media Marketing Specialists also design and execute a complete social media strategy for a company with various techniques. The role of Social Media Marketers consists of creating a social media strategy by creating content according to it, posting this content on social media, and keeping a watch on some key metrics like reach, impressions, and engagement of the followers through the business. 4. Content Marketer: Content marketing involves creating business content for the online internet world. This can be done in the form of writing blog articles, making videos, sending email newsletters, social media content, etc. Content writers focus specifically on longer-for-business content that draws readers to the site and nurtures them throughout the sales cycle. 5. Email Marketer: Email Marketing is one form of the best business marketing that all of us have been using for ages, and yet it remains one of the most valuable marketing strategies out there. Email Marketing is sent to lists of customers and prospects to drum up business and build awareness of goods, products, and services. 6. Search Engine Marketer: Search Engine Marketing (SEM) Specialists are responsible for paid ads or campaigns across all search engine networks. Search Engine Marketing Specialists strategize ads or campaigns for the business by targeting. The budget, and the bidding to ensure that the business ads reach the right people. . 8. Copywriting: As you gain experience in the Digital Marketing field, you’ll realize just how much writing is involved in the process of online website business. Copywriters produce a wide range of content, including product taglines, product descriptions, emails, ads, campaigns, and more. They even produce non-digital content like direct mail and video scripts in business. Conclusion: Digital Marketing services are fast becoming a promising industry nowadays with rapid career growth and lots of opportunities in the field. If you want to be a part of the hottest industry in the marketing field and grow with it in the coming decade, start getting upskilled today with the Best Institute of Digital Marketing.